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I like to call this service "alignment". On the initial sales pitch for monthly IT, mention that every client you work with also receives your "alignment" service. Every quarter, someone will come to the clients office, learns about their processes, and makes recommendations on how to fix or improve things. Think of it like a 'checkup appointment.'
This opens the door for you to find out about potential processes that can be automated, and often leads to upsells and additional services. The client is very open to it when you brand the "alignment" as a value-add in addition to their IT services.
A lot of times, people start email campaigns by spamming a database of cold leads. This quickly leads to them getting blacklisted by ISP’s, and your email not getting delivered. Here are some things to look for when you’re just starting a new email campaign.
- Make sure SPF and DKIM are set up. This tells ISP’s that you’re a legitimate sender.
- Sending to lists that you purchased or that another company has is dangerous. Chances are they’re using it to reach with their other clients too.
- I’d recommend using a tool like Apollo.io or Clearbit.com to target qualified leads, not just random people. Be careful about who you email, and how you email them, or you’ll quickly damage your email reputation.
- Use Google PostMaster Tools. Google PostMaster Tools helps you monitor your reputation through the eyes of Gmail.
Make sure that your call-to-action on your pages ask for one thing. Whether it's "Book a meeting" or "Call us Today", make sure that whatever call-to-action you use is consistent and the same throughout the page. Having more than one call-to-action is confusing. A great landing page gives site visitors a simple path forward to take action.